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Salon de la Photo in PARIS 2025: what's the verdict?

Paris, Grande Halle de la Villette, 9 October 2025. I walk through the doors of the Salon de la Photo with my camera over my shoulder, my drone in my bag and an overwhelming desire to see what's happening in the world of images. From the very first steps, we find ourselves n...

Salon de la Photo in PARIS 2025: what's the verdict?
Salon de la Photo in PARIS 2025: what’s the verdict? — Photography & Equipment TimFocus

Paris, Grande Halle de la Villette, 9 October 2025. I step through the doors of the Salon de la Photo with my camera over my shoulder, my drone in my bag and an overwhelming desire to see what is happening in the world of imaging.

From the first steps, you find yourself immersed in a sea of new products. State-of-the-art cameras, fast lenses, stabilisers that almost make you want to dance with them, miniature drones promising breathtaking aerial views. But the show is not just about equipment. There are workshops where you learn to master light like an expert, talks where photographers share their experiences, struggles and successes, and shooting sets where everything is arranged to test equipment like a true professional.


What struck me most was seeing that photography in 2025 is no longer just about capturing beautiful images. Everyone wants stories, emotions, real moments. Posed photos are nice, but what moves people today is authenticity. And that resonates with me. I love telling stories with my images, whether with a drone above a festival, on video at an event or through a thoughtfully captured portrait.


Of course, you still hear the same questions: can you still make a living from photography in 2025? The answer is not simple. The market is saturated, millions of smartphones take almost perfect photos, and artificial intelligence is starting to find its way into our images. But there is still room for those who offer something different and know how to combine skills, creativity and customer experience. That is where I position myself. I do not just take photos: I make videos, fly drones, create complete content and love telling stories. And for some clients, that is worth its weight in gold.


I also loved the atmosphere. Photographers passing by, enthusiasts sharing their discoveries, spontaneous conversations with strangers who become inspiring contacts. You realise that what really matters is not just the equipment, but how you see the world and how you tell its story. And that cannot be bought.


As I leave, my bag is heavier, my notebook full of notes and ideas, and I feel re-energised. The Salon de la Photo is not just somewhere to test gadgets or give in to the latest lens; it is a chance to reconnect with your passion, find inspiration and remember why you started making images.


So yes, it is still worth going. And I am already leaving with new ideas, ready to tell even more stories, with my camera and drone close at hand and a little smile as I think of everything still waiting to be captured.

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About Tim Focus

Founder & professional photographer and videographer

Photographer and filmmaker based in Neuchâtel, founder of TimFocus. Passionate about visual innovation, the latest mirrorless cameras, precision lenses and cinematic video shoots across French-speaking Switzerland.

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